PF.Magic was founded by Rob
Fulop and John Scull in 1990. After developing original
games for several different platforms, the company became
known as the originator of DOGZ and CATZ, the world's
first virtual pets.
Investors : AT&T / Roberson
PF.Magic was acquired by
The Learning Company/Mattel in 1997.
PF.Magic was profiled
in a range of consumer publications
UBISOFT's current PETZ