PF.Magic was founded by Rob Fulop and John Scull in 1990. After developing original games for several different platforms, the company became known as the originator of DOGZ and CATZ, the world's first virtual pets.

Investors : AT&T / Roberson Stephens

PF.Magic was acquired by The Learning Company/Mattel in 1997.

PF.Magic was profiled in a range of consumer publications


UBISOFT's current PETZ site

Copyright 2007 Rob Fulop